New face of Israeli recycling campaign: Hassan Nasrallah
A billboard shows Hezbollah leader Hassan Nasrallah above a major highway in Tel Aviv, Israel, February 10, 2019.Ariel Schalit,AP
Date: 2019-02-11 13:19
Hezbollah militia leader Hassan Nasrallah has invaded Tel Aviv as the face of an eye-catching, satirical new recycling campaign.
“I don’t recycle bottles,” reads the billboard installed Thursday near Tel Aviv’s La Guardia Interchange. Additional text says, “Nasrallah has been stuck in a bunker for 12 years, what’s your excuse? Recycle bottles!”
One might think the Lebanese Shi’ite leader is running in Israel’s upcoming elections. But no, it’s an ad campaign put out by the ELA Recycling Corporation, which aims to encourage Israeli citizens to recycle plastic bottles.
In addition to the billboard – several of which have been installed in Tel Aviv – the company has released a video and radio spots in which Nasrallah laments his inability to recycle.
“Let’s talk for a second about our shared future, Israel,” Nasrallah is imagined to be saying. “I haven’t recycled in 12 years, but what about you? What am I investing in tunnels for? If only I could leave my bunker to recycle bottles.”
ELA launched the ad campaign in response to a recent survey which found that while some 1.2 billion plastic bottles were collected in the past year, Israelis don’t actually recycle as many bottles as they think they do.
Based on Jerusalem Post, AP